For final golf fans like me, the calendar altering to February means two necessary issues – (1) we’re in the future nearer to raised, extra constant {golfing} climate, and (2) one among my favourite occasions on the PGA TOUR is simply across the nook – the AT&T Pebble Seashore Professional-Am at Pebble Seashore, California.
Not solely is the Professional-Am some of the enjoyable and distinctive occasions on the skilled golf calendar, however it is usually Cisco’s first vital occasion of the 2023 season. For years, Cisco has had a big model presence at this match, along with serving because the title sponsor of the adjoining charity occasion, the Cisco Million Greenback Gap-in-One for Charity.
Teeing Up Tomorrow to bridge broadcast and on-site experiences
This yr, we’re excited to make use of the event to debut our new platform throughout our golf portfolio – Teeing Up Tomorrow. As our presence within the sport has grown over the previous a number of years, so has our concentrate on utilizing the sport of golf as a method of advancing our company function: to energy a extra inclusive future for all. With partnerships spanning many sides of the game – from the US Golf Affiliation (USGA) to the Advocates Skilled Golf Affiliation (APGA) Tour to Stephen Curry’s UNDERRATED Golf Tour and extra – Cisco is uniquely located to make use of our options and our folks to make a constructive, lasting impression on the sport.
Meaning utilizing our expertise to convey golf to followers in new, thrilling methods by means of broadcast and on-site experiences, as we’ve been doing for years on the U.S. Open Championships alongside our companions on the USGA. It means being concerned with applications like First Tee and the Pathways Internship Program, which try to convey new faces, expertise, and alternatives to bear to be able to develop the sport.
Teaming up to energy a extra inclusive future for all
We’re additionally supporting promising golfers in any respect levels of the sport, from all varieties of various backgrounds, as they work to realize their goals. We’re proud that our roster of sponsored gamers – Group Cisco – is likely one of the largest and most various in golf, together with PGA TOUR execs Viktor Hovland, Brendon Todd, Keith Mitchell and Maverick McNealy; LPGA Tour standouts Nelly Korda, Jessica Korda and Danielle Kang; and APGA Tour gamers Kamaiu Johnson, Kevin Corridor, Aaron Beverly, Andrew Walker and Michigan State College’s Troy Taylor II.
We just lately added two new golfers to our household as properly, World No. 17 and the 2022 PGA TOUR Rookie of the 12 months Award winner Cameron Younger and 8-time PGA TOUR winner and 2021 FedEx Cup Champion Patrick Cantlay. Each younger males are broadly revered throughout the golf neighborhood and by their friends, and I sit up for cheering them on as they characterize the Cisco model and be part of us in our mission to make the sport extra inclusive, linked and accessible.
Cisco sports activities and leisure partnerships
The AT&T Pebble Seashore Professional-Am is barely one of many ways in which Cisco goes to indicate up in a giant approach within the sports activities and leisure world within the coming weeks, with Tremendous Bowl LVII on the horizon. As soon as once more, the largest tv occasion in the US might be performed in a Cisco-powered venue at State Farm Stadium, house of the Arizona Cardinals. Because the Official Enterprise Networking Associate and an Official Cybersecurity Associate of the NFL, Cisco might be there to securely join each minute of motion, each on and off the sector.
All over the world – from the NFL to McLaren Racing to Actual Madrid F.C. and so many extra – our sports activities and leisure partnerships proceed to function a serious alternative for Cisco to not solely showcase our options and improvements on the biggest levels, but additionally present significant touchpoints with our clients and drive actual impression for the enterprise.
Speak about a hole-in-one!
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