Monday, January 30, 2023
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Bettering Provide Chain Logistics – IoT For All

CEO of Pathway, Zuzanna Stamirowska, joins Ryan Chacon on the IoT For All Podcast to debate the present issues of provide chain logistics and the way it’s bettering. She begins by introducing her in depth and attention-grabbing background and what Pathway is engaged on. She then goes on to speak in regards to the influence of IoT within the provide chain and dealing with prices for firms trying to undertake it. Ryan and Zuzanna wrap up the podcast with a high-level dialogue in regards to the evolution of challenges and recommendation for choosing the proper know-how for your small business.

About Zuzanna

Zuzanna is the CEO of Pathway, a game-changing Dev Software for enterprise shoppers, enabling real-time machine studying on reside occasion streams. Pathway develops a Database that Thinks™, which gives a unified supply of fact from uncooked knowledge in logistics and different industries. Zuzanna is the creator of the state-of-the-art mannequin for forecasting maritime commerce revealed by the American Academy of Sciences (single-author, pre-PhD). Whereas engaged on this mission, she noticed the mismatch between the enterprise wants, the truth of the info in logistics, and the present ML and AI strategies – this was the spark to launch Pathway. Throughout her profession, she was liable for gross sales of SaaS know-how underlying She holds a Grasp’s diploma in Economics and Public Coverage from Sciences Po, Ecole Polytechnique, and ENSAE, in addition to a Ph.D. in Complexity Science.

Fascinated about connecting with Zuzanna? Attain out on Linkedin!

About Pathway

Pathway develops a Database that Thinks. A game-changing Dev Software for enterprise shoppers, enabling real-time machine studying on reside occasion streams. Pathway gives a unified supply of fact from uncooked knowledge in logistics and different industries. Their product gives software builders with a capability for real-time incremental in-memory transformation of complicated occasion streams. Pathway is a female-led, deeptech developer software firm. It was began by high folks in knowledge processing and AI. Pathway’s CTO, Jan Chorowski, beforehand labored at Google Mind, and a lot of the workforce members are top-competitive programmers. Their mission is to considerably influence the bodily financial system by bringing automation, scalability, and repeatability to industries which might be having a tough time capitalizing on the advances in AI.

Key Questions and Matters from this Episode:

(01:29) Introduction to Zuzanna and Pathway

(07:18) Overview of Pathway

(09:00) Issues in provide chain logistics

(11:54) Impression of IoT

(15:18) Dealing with prices with clients

(18:01) How challenges have advanced

(21:33) Recommendation for choosing the proper know-how


– [Voice Over] You’re listening to the IoT For All Media Community.

– [Ryan] Good day everybody, and welcome to a different episode of the IoT For All Podcast, the primary publication and useful resource for the Web of Issues. I’m your host, Ryan Chacon. If you’re watching this on YouTube, please like and subscribe to this video. When you’re listening simply on a podcast listing, please be at liberty to subscribe in case you haven’t already executed so so that you get the most recent episodes as quickly as they’re out. On this episode, we have now Zuzanna Stamirowska, the CEO of Pathway. They’re a really unbelievable firm. They’re an organization that’s developed a database that “thinks” in their very own phrases, a game-changing dev software for enterprise shoppers, enabling real-time machine studying on reside occasion streams. Pathway, the corporate itself, gives a unified supply of fact from uncooked knowledge and logistics in different industries. Very, very enjoyable form of dialog that we have now round provide chain, logistic issues, methods to deal with value questions, general worth that IoT gives past monitoring of simply shipments. We speak in regards to the challenges within the area, how firms can get began, methods to show out ROI on this area. And she or he’s a unbelievable visitor, and I feel you’ll get loads of worth out of this episode. However earlier than we get into it. Any of you on the market want to enter the fast-growing and worthwhile IoT market however don’t know the place to start out, take a look at our sponsor. Leverege. Leverege’s IoT options improvement platform gives all the things you have to create turnkey IoT merchandise that you could whitelabel and resell below your personal model. To study extra, go to That’s And with out additional ado, please get pleasure from this episode of the IoT For All Podcast. Welcome, Zuzanna, to the “IoT For All” podcast. Thanks for being right here this week.

– [Zuzanna] Hello, Ryan. It’s a pleasure to be right here.

– [Ryan] Yeah, nice to have you ever. Let’s kick it off by having you give a fast introduction about your self to our viewers.

– [Zuzanna] Certain. So my title is Zuzanna. I’m the CEO of Pathway. So I’m truly primarily based in France, so Paris right here, and I’m Polish, like my origins are Polish, and I’m truly right here from a banks background, I’m a little bit of a politician, recreation theorist, and went to army engineering college, ended up doing a PhD on forecasting of maritime commerce, developed the cutting-edge mannequin for forecasting of maritime commerce, which gave start to Pathway.

– [Ryan] Wow. So yeah. Inform us a bit bit extra in regards to the journey for Pathway to exist and to get right here and form of the journey you’ve been via. It looks like you’ve been via loads of totally different, otherwise you’ve gone via loads of totally different form of industries and totally different form of positions and form of paths, and the way’d you get into tech and entrepreneurship?

– [Zuzanna] Yeah. Certainly, it was fairly a journey. So in reality, I imply, regardless that these had been totally different experiences, I’d say they had been all constructing as much as the identical path. So I imply, once I was younger, I needed to review economics and regulation on the similar time. So I went to the one college, truly the one college that supplied the type of programs, and that was Sciences Po, and in France, that is the varsity for French presidents to perhaps make it extra intuitive. And I imply, I studied economics, I fell in love with economics and economics is far more laborious science, it’s more durable science than your typical humanities, let’s say.

– Certain.

– Then I used to be at Stockholm Faculty of Economics the place I fell in love with recreation concept. And on the similar time, I used to be skilled in administration consulting. So it was a enjoyable, enjoyable, enjoyable interval in my life when it was like each enterprise and math concept. In reality, I noticed how the 2 match, you already know, ’trigger once you do administration consulting, you assume rather a lot about technique and, in reality, recreation concept helps you numerous in even simply, you already know, designing organizations, et cetera. So then I utilized for a grasp’s on the Ecole Polytechnique, which is a French engineering college the place like among the most well-known physicists on the earth truly labored, like Poincaré, for individuals who know him. Yeah, so I studied right here at Ecole Polytechnique, and I additionally had occurred to have pals who had been aggressive programmers. And truly, I stored on working with this crowd of aggressive programmers, like a few of tops on the earth as a result of like one in all our co-founders, in reality, created It was the primary platform for coaching of programming and the primary know-how that enabled folks to run the code on-line and to judge code on-line. This grew to a neighborhood of hundreds of thousands of individuals. And one way or the other, I imply, you already know, the founders and the most effective programmers grew to become my pals. So I knew the oldsters in algorithmics and really sturdy programmers. Yeah, so I imply, being with them, I generally went to the conferences with them. So I realized one way or the other by immersion, you already know, issues about algorithms, pc science. I’m not a pc scientist myself, however I started working a bit bit within the subject, even revealed a bit.

– [Ryan] That’s nice. Yeah. After which, in reality, I used to be searching for a PhD, and recreation concept, particularly once you discuss extra algorithmic points, has pure purposes to transportation. And I did a PhD, and you already know, my PhD, I had a pleasure and massive enjoyable to work on 30 years of each day actions of the whole world fleet, maritime fleet. So I had just like the each day actions of ships to investigate, and it was an unlimited, tremendous highly effective knowledge set. And I spent a few years on this on the Institute of Complicated Methods of Paris and Sorbonne, and I designed that mannequin for forecasting of maritime commerce. I needed to attempt to perceive, “Okay, I imply, we have now the programs, we have now these flows, however how does it transfer? Why does it transfer, and what occurs if one thing dangerous, like, you already know, if in case you have a disruption? The place will the visitors go? How will the community reorganize itself?” And particularly, I needed to know what kind of info is important, is admittedly needed to have the ability to do the forecast. Yeah, and it was enjoyable as a result of I discovered that it was similar to one-parameter mannequin. So one thing that, like, the economists had been perhaps not so completely satisfied about, as a result of normally you want to put far more assumptions into this, and not likely. So yeah. I imply, I’ll say it was a journey. It was like, you already know, bits from right here and there. I feel it was simply principally my pursuits that had been guiding me. And it’s all constructed as much as me changing into the CEO as a result of I obtained, you already know, like these abilities coming from totally different backgrounds, so it’s simpler for me to see and picture totally different capabilities. So I handle to look over the tech, but in addition over the enterprise capabilities. Yeah, and it was additionally the spark to see actually the necessity. The necessity to change one thing.

– [Ryan] Very cool. Very cool. Nicely, thanks for that. I needed to form of pivot right here for a second and speak in regards to the firm first, actual fast. When you may simply give a fast, high-level overview of the corporate, simply what Pathway is and what you do, the position you play in IoT. After which I’ll dive into another questions.

– [Zuzanna] Certain, so Pathway’s an clever occasion stream database, however in reality, we name it “a database that thinks.” So it’s a developer software. It’s a developer software, which lets you very, perhaps merely put, make sense of the chaos. So within the case of IoT, you might properly think about that you’ve got IoT sensors deployed, for instance, on containers in transport. So we have now IoT motion, and the uncooked knowledge that you simply get speaks the language of measurements. So we are going to get the info desk the place you could have entries corresponding to location of a container and the place it was at a given cut-off date. That signifies that the questions you might ask this knowledge are normally constrained one way or the other to the info columns that you’ve got, to the objects that you’ve got within the desk. So it’s not very highly effective. As a result of your pursuits, your like objects of curiosity are the person containers. So it’s laborious to ask about processes. And what Pathway does is it routinely and in real-time interprets its uncooked knowledge into the info that speaks the language of the enterprise and the language the enterprise cares about, which is anomalies, processes, places. And so that is like very high-level rationalization of what’s occurring. And there may be some cool tech concerned, however perhaps not for now. I’ll maintain it for later.

– [Ryan] No, you’re effective. I did wanna dive into, I do know we needed speak a bit bit about form of provide chain logistics issues, form of the area normally, and so I assume high-level it for us. Inform us a bit bit extra about form of provide chain logistics as from a trade standpoint, what the present issues you all see available in the market are, after which we’ll go from there.

– [Zuzanna] In fact. So, properly, to start with, logistics, it’s not such a digitized trade. Typically for individuals who come from Google or from huge tech firms, it’s surprising. Like, the purpose to which logistics isn’t digitized could be very shocking. ‘Trigger I imply, in concept you’ll assume that when you could have a giant firm and also you in reality have like 10 firms on the earth that management a lot of the maritime commerce flows, that they need to know principally the place their containers are, like what’s occurring of their operations, they need to understand it. Nicely, the very fact is that they don’t, and that is for, like, easy causes. There are totally different ranges of digitization across the globe, so we could have totally different processes in numerous ports around the globe. Some folks should still be filling issues on Excels, not essentially pushing knowledge to exterior programs. Then firm grew by acquisitions, so simply internally, like, placing knowledge in a single place is a matter. However then, after all, so that is the scenario earlier than COVID. So it was already, let’s say, not so nice, however not less than we may depend on enterprise as typical and skim the operational data of individuals in logistics. However with COVID, with the disruptions of ports, like ports being shut down in, for instance, properly, China, crews being pulled out from ships, this created loads of backlog, each of cargo that couldn’t be charged on ships and couldn’t be moved. And likewise, the costs of containers went up not less than 10 fold. After which the disruptions one way or the other unfold. So when you concentrate on logistics, it’s not simply, you already know, the motion of a given container from A to B, but it surely’s a system. So it’s like once you block the Suez Canal. I do know. Ryan, do you keep in mind that factor? Yeah, it was 10 billion direct value to the world financial system. While you block the Suez Canal, you’ll really feel the results in Los Angeles, and you’ll have all the opposite ports impacted as a result of it’s like a butterfly impact. In reality, so at any time when you could have these disruptions, they add up, one to a different. And the scenario is getting worse. We have to discover methods, in reality, to attempt to react shortly at any time when they occur.

– [Ryan] Gotcha. And one of many questions I do have is as we discuss not simply its trade itself, however IoT because it connects, what do you all see as the general worth IoT gives past simply the monitoring of shipments? Which once we’re speaking about provide chain and logistics, that’s form of the place lots of people’s head goes to is having the ability to observe shipments, which is nice, however there’s different worth that IoT gives and like it in case you form of make clear the way you all take into consideration that and the form of extra full-scale influence that IoT makes.

– [Zuzanna] Yeah, positive. So IoT, properly, proper now could be being seen principally as a monitoring gadgets, so it’s helpful for monitoring at any time when you could have like a extra added worth cargo. And naturally that is nice, ’trigger then everytime you run into points along with your insurance coverage, you have to discover who was liable for injury or one thing like that, I imply, you possibly can hint it again, or generally you possibly can see the place your cargo is ready, proper? Is being idle. So that is nice, however then the worth of IoT’s not solely linked to the transport, to the cargo in query as you simply stated, however in reality, you will get far more of it in case you consider IoT as an information supply, as an information supply and an information pattern from which, then, you possibly can draw conclusions in regards to the general processes. To present you an illustration, in reality, we have now a shopper who’s placing IoT gadgets on empty containers. And truly, their major enterprise case isn’t monitoring of the cargo within the containers, but it surely’s monitoring the empty containers themselves. For instance, to extend the fleet utilization and to grasp how their processes seem like. So I’d say the primary query is admittedly to grasp how my transportation course of appears like, ’trigger folks don’t know. They truthfully don’t know. And I had shoppers who launched investigations in like far-off corners on the earth to grasp, “Whoa, what’s occurring in my course of? Why do I’ve transportation that was imagined to go on practice, you already know, swiftly touring by truck?” And this poses dangers to cargo after which some contractual constraints. So first step, it’s quite simple. It’s perceive the method. And for this, you don’t have to equip each container. You simply want a pattern, after which you possibly can map your course of routinely. So in reality, you keep away from steep prices of information integration. ‘Trigger the choice can be to perhaps undergo, you already know, one subcontractor to a different subcontractor, attempt to get knowledge from them, any type of info what’s occurring. Whereas with IoT, you get this multimodal, not less than at stage of container, a multimodal visibility of what’s occurring. After which when you get this, you might spot a possible for optimization. So I had truly a CEO of one in all reasonably huge logistics firms who informed me, like, “Zuzanna, hear,” you already know, “I really feel like there may be a lot we will enhance, however I actually don’t know the place.” “I really feel that it’s there, however no person can inform me the place it’s.” In order that’s it. It’s quite simple, you already know? Step one.

– [Ryan] One of many stuff you talked about was about not having to equip all of the totally different… It’d be 100% geared up, form of, from a full-scale standpoint. You can begin out smaller. And then you definitely additionally talked about it helps… There’s a value ingredient to it that folks I feel are hesitant to undertake due to. How do you form of deal with that value query, and how much recommendation do you could have for firms that on the market trying to form of get began down this path however could have hesitations?

– [Zuzanna] Yeah, so value after all is vital and as vital is the choice of the best sensors, ’trigger that is one thing that we’ve seen. And so for instance, for La Poste, we helped them to scale back the price of IoT deployment by 50%. And that was due to the very fact they had been in a position to choose cheaper sensors that had been simpler to take care of as a result of they had been doing, in reality, a greater job for his or her use case. I’d say that like the easiest way to go is admittedly to start out small, choose the sensors, and see what you possibly can actually get out of it instantly. So do it instantly with analytics as a result of simply working an IoT pilot gained’t offer you a lot. I had many consumers, in reality, coming to us saying, “Oh, we tried one thing. We weren’t even in a position to learn the info.” This was one thing that we noticed. Whereas, I imply, many firms, in reality, have knowledge already. Typically there’s IoT, you already know, that they use for different functions. However they’re not utilizing the info, in order that they’re not taking a look at it. So first step can be to take your knowledge and see what’s in it. After which after all the enterprise case could be totally different from enterprise to enterprise. I imply, in maritime transport, they’re form of conventional, I imply repetitive, this may be linked to visibility, and idling containers, and CO2 emissions. Yeah, whereas for postal companies, this may be linked to operation excellence. Like that is what we’ve seen. However step one, actually, and it’s not costly in any respect. It’s simply have a few sensors, not a lot. Put them in your belongings, however have a sensible set up. So I imply, you have to have a know-how to suit the info in and to make sense out of it. And the suggestions we obtained from La Poste was that, for them, it was a recreation changer, ’trigger earlier than, they had been considering of these belongings, and proper now, they assume when it comes to places, routes, processes. And for them it has truly deep enterprise implications.

– [Ryan] Certain. Yeah, properly, that makes loads of sense. Now, one of many different questions I needed to ask you was outdoors of simply this particular form of vein of considering that we’ve been speaking about right here. What are among the different challenges that you simply’ve seen throughout the trade? One in every of them, I assume, and this sort of goes again to what we had been simply speaking about, however making sense of uncooked knowledge, proving ROI, issues like that. How have you ever seen these challenges form of evolve and the way do you form of get round them, and recommendation for firms to form of overcome these challenges?

– [Zuzanna] Yeah. So, properly, to start with, we’ve seen an evolution like earlier than COVID, all through COVID, and now with the disruptions simply piling up. So I’d say that earlier than COVID, there was far more hesitation about, properly, digitization normally within the logistics trade, but in addition after all, all the things that linked to IoT, I imply, it was seen a bit like a pleasant have. Whereas regularly, throughout COVID, visibility has been, not less than visibility has been seen as one thing as a necessity, and the query proper now could be extra like, “How ought to we ship it and what must be our place in the marketplace in delivering visibility to the tip clients?” So this has grown to a giant ache. Now, then the query of methods to show the ROI, it actually relies upon whom you might be speaking to, ’trigger the ROI is reasonably simple to measure for shippers. So shippers can be, like within the U.S., you’ll name them, reasonably, “importers.” So individuals who actually, they care in regards to the cargo that you’ve got contained in the containers and, you already know, day-after-day of delay trigger them cash and so they even have it calculated. So I talked to 1 firm, they informed me that for them, like, for only one development web site, I consider, it was like 5,000 euros per day of delay. In order that was simply per one web site, proper? So it could possibly develop truly fairly quick. After which additionally you lose market share. In order that they have the calculations, and once you speak to produce chain folks there, it’s a bit simpler. For the logistics firms, it might be a bit more durable as a result of it’s extra projected, it’s extra a income for them that they’d get, like, presumably from having a differentiator for his or her shopper, but it surely’s additionally an unlimited alternative for them to take a stronger stand in the marketplace with their place as a result of they already streamlined a lot knowledge. They’ve this energy of being fairly central and having knowledge throughout totally different operations, so for them it’s a market alternative, in reality. And the simplest method, so the recommendation I might give is like the simplest option to discover an ROI is to attempt to hyperlink it to operational excellence, so any type of value optimization, ’trigger then in case you solid prices, you possibly can clearly evaluate to an goal, after which you possibly can calculate the ROI, regardless that we consider that the last word worth for the logistics firms is admittedly in the truth that, I imply, they’ve the info, they’ve the liberty, I imply the liberty and the place to monetize it.

– [Ryan] Yeah, completely. That’s unbelievable. Final query I’ve earlier than we wrap up right here is firms on the market trying to get began are oftentimes put in a scenario the place they don’t understand how to decide on the best know-how, the most effective sensor, that form of factor. What recommendation do you could have for these firms form of simply trying to get began? We talked earlier about form of the give attention to knowledge samples after which iterating from there with regards to getting began, however with regards to the precise, bodily items that you’d put collectively, how do you form of advise firms on choosing the proper items, and is that one thing that’s oftentimes dealt with perhaps by the corporate that they select to work with that has an answer versus determining themselves?

– [Zuzanna] From like, not less than our shoppers, the one which we handled normally dealt with their sensors on their very own since they had been choosing them and we had been serving to them to select the most effective ones. However I wouldn’t say that it was like a really painful or costly train. A wise option to go about it was, first, to not belief the specs supplied by the producers. So La Poste, for instance, took numerous totally different sensors with totally different connectivity and so they examined, they simply put them like within the least expensive, within the easiest method, they simply put them on their postal containers with totally different settings as properly, and so they examined which one works greatest merely. And it was fairly fast to resolve which sensors made sense for them. And I’d say that is the most effective method, to check the sensors additionally for the use case we have now at hand. After which with Pathway, in reality, they had been in a position to see instantly on the map, I imply, they obtained the rating for the standard and the protection of given sensor. And certainly, it’s attention-grabbing to take a look how totally different sensors work, as a result of we’ve seen humorous issues. Like some producers could insert synthetic knowledge factors in locations, you already know, to one way or the other attempt to seem to be a superior answer. Typically you could have sensors which might be imagined to get up with movement with accelerometer, however they don’t get up. And actually, these are sometimes dearer sensors, so it might be cheaper to get those that may simply ship you sign now each quarter-hour, however not less than you’ll be protected.

– [Ryan] Yeah, for positive. Yeah. No, these are nice insights for positive. I feel it’s all the time a problem and an attention-grabbing dialog. Every buyer and firm form of dealt with it their very own method. A number of choices on the market and making an attempt to decipher between all that’s very, very tough at occasions. So, yeah. General, this dialog’s been nice. I actually admire you taking the time. For our viewers on the market who needs to study extra about Pathway, about what you could have happening, keep in contact, comply with up with questions, what’s the easiest way to try this?

– [Zuzanna] Yeah, so I imply, you possibly can instantly write to me at [email protected] and we’ll be tremendous completely satisfied to schedule a demo. And proper now we’re additionally searching for beta testers and any suggestions we will get on our developer software, as a result of we’ll launch it I feel by the tip of the yr hopefully, so.

– [Ryan] Implausible. Nice. Nicely, thanks a lot once more to your time. Actually admire it. And I’m positive we’ll be doing extra content material collectively. I’m positive our viewers is gonna get loads of worth outta this and something we do sooner or later. So thanks once more and stay up for hopefully having you again quickly.

– [Zuzanna] Thanks a lot, Ryan. It was such a pleasure. Thanks.

– [Ryan] Yeah, completely. Thanks. All proper, everybody. Thanks once more for watching that episode of the IoT For All Podcast. When you loved the episode, please click on the thumbs up button, subscribe to our channel, and you should definitely hit the bell notification so that you get the most recent episodes as quickly as they turn into out there. Apart from that, thanks once more for watching, and we’ll see you subsequent time.



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