July 26, 2022
PRESS RELEASE
Apple Brompton Highway celebrates creativity with vibrant design and occasions that includes native artists
The brand new London retailer provides developments in sustainable design, neighborhood occasions and sources, and a workforce of greater than 200 prepared to supply glorious service for patrons
LONDON Apple immediately previewed Apple Brompton Highway, its latest retailer in London, situated within the metropolis’s bustling Knightsbridge neighborhood. A stone’s throw from Hyde Park, Apple Brompton Highway options design inspiration drawn from native flora, together with a brand new slate of neighborhood occasions and seminars to assist prospects study, create, and get essentially the most out of their Apple merchandise.
“We’re thrilled to open Apple Brompton Highway in London, a metropolis teeming with vitality, historical past, and cultural range,” mentioned Deirdre O’Brien, Apple’s senior vp of Retail + Individuals. “The shop’s concentrate on creativity provides our unimaginable workforce members the right area to share their ardour and experience with Londoners and guests from all over the world.”
Particular Classes
The shop opening kicks off with the worldwide launch of “United Visions,” an augmented actuality expertise honoring the artistic works of pioneering London poet and painter William Blake. Created for Getty Museum and delivered to life via Apple expertise, the purpose-built app showcases the probabilities of creativity by reimagining the seminal artist’s work. Artists and artistic technologists Tin Nguyen and Ed Reducing (Tin&Ed) used Apple’s M1 Extremely chip within the growth of the expertise, which contains a poetic soundtrack by Grammy Award-winning report producer Simply Blaze. “United Visions” might be considered by prospects in-store and by anybody all over the world by downloading the “United Visions” app.
Opening weekend festivities will embrace a panel dialogue on the creation of “United Visions” with Nguyen, Reducing, and Simply Blaze, in addition to a particular efficiency and Spatial Audio listening session by London artist Nina Nesbitt. Apple Health+ trainers Cory Wharton-Malcolm, Jamie-Ray Hartshorne, Kim Ngo, and Jonelle Lewis will be a part of Jay Blahnik, Apple’s vp of Health Applied sciences, for an in-store Q&A adopted by a 3-kilometer stroll and 5-kilometer run in Hyde Park. The gifted Apple Artistic Professionals can even host stay illustration classes that take inspiration from the native blooms.
Following the opening classes, the shop will host its ongoing Brompton Sequence, which takes place on the final Thursday of each month via October and options:
- Inspirational and informative talks by thought leaders within the wellness area, together with Michael James Wong, Cat Meffan, Lloyd Kempson, and Harry Jameson.
- Music workshops in reference to Apple Music’s Up Subsequent sequence breaking down songs by rising London artists utilizing Spatial Audio; artists embrace Kali Claire, Olivia Dean, and Rachel Chinouriri.
The Retailer and Staff
Upon getting into Apple Brompton Highway, guests shall be greeted by 12 towering Sicilian ficus bushes that line the 7-meter floor-to-ceiling home windows and entryway. The seating on the base of every planter acts as a social gathering area for guests, blurring the boundaries between inside and out of doors, and bringing nature instantly into the shop. Guests come via the central arcade, which mirrors the size of the unique Brompton Arcade constructed on the identical exact location in 1903. The shop’s Discussion board — the place free Right this moment at Apple classes present every day artistic inspiration and sensible abilities — contains a first for Apple within the UK: a mirrored ceiling that provides depth-enhancing reflections.
Guests are invited to discover the encircling show tables and avenues that includes the all-new lineup of iPhone, Mac, iPad, AirPods, Apple Watch, and Apple TV, in addition to equipment like HomePod mini and AirTag. The 200-person retailer workforce helps prospects find out about Apple merchandise, and provides recommendation on month-to-month financing choices and the Apple Commerce In program. Collectively talking greater than 45 languages, the workforce is able to welcome prospects from all over the world. And in one other first for the UK, a devoted Apple Pickup space makes it much more handy for patrons to select up merchandise ordered on-line.
Sustainability
Apple Brompton Highway’s terrazzo flooring is comprised of a plant-based bio polymers, the primary of its variety in Apple’s worldwide retail fleet. The huge area — which contains a distinctive curved timber ceiling — provides ample seating the place prospects can loosen up and uncover new ideas and tips to get the most effective from their units. Like all Apple services, Apple Brompton Highway is powered by 100% renewable vitality.
Apple within the UK
For almost 40 years, Apple has been working within the UK, the place it has greater than 6,000 workforce members. Throughout the nation, Apple helps over 450,000 jobs via the thriving iOS app financial system, work with suppliers, and direct employment. Apple Brompton Highway opens Thursday, July 28, at 4 p.m. BST in London. Clients are inspired to obtain interactive customized wallpapers, hearken to a curated Apple Music Brompton Highway Playlist, and join upcoming Right this moment at Apple classes.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Right this moment, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating the most effective merchandise on earth, and to leaving the world higher than we discovered it.
Press Contacts
Nick Leahy
Apple
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Pia Fontes
Apple
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Apple Media Helpline
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