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Android launches #GetTheMessage marketing campaign to persuade Apple to assist RCS messaging


Within the latest 12 months or so, discussions about the entire inexperienced bubble versus blue bubble debacle have intensified. The dialogue is that iPhone customers who ship and obtain messages from Android customers don’t get a pleasant expertise. This Thursday, @Android Tweeted a few new marketing campaign for Apple to #GetTheMessage about RCS.

Google even launched a touchdown web page explaining the difficulty that explains what RCS is and the way it might remedy the inexperienced/blue bubble concern. It additionally explains to Android customers what the difficulty even is and why iOS customers typically complain about sending messages to Android customers.

The marketing campaign requires Apple to undertake the RCS (Wealthy Communication Companies) customary on iPhones, in order that each iPhone and Android customers can have a greater expertise when messaging cross-platform. Granted, this can be a non-issue in most markets outdoors of the US the place cross platform messaging apps are most popular. Within the US, the default messaging platform (both iMessage or Android Messages) is most popular by most customers.

Except for the dreaded inexperienced bubble, iPhone customers expertise a downgrade in messaging by reverting to the decades-old requirements: SMS for messages and MMS for video and images. This implies there aren’t any typing or supply notifications, messages are usually not securely transmitted, all whereas photos and movies are compressed to pixelated messes.

Android launches #GetTheMessage campaign to convince Apple to support RCS messaging

Apple might theoretically undertake the RCS messaging customary because it is common – in contrast to iMessage that solely works on iPhones and different Apple units. By adopting RCS into its messaging app, Apple might enhance the messaging expertise of its customers by making the default messaging customary safer with end-to-end encryption, enable for typing and browse notifications, and it could considerably improve the standard of photos and movies from MMS’ present video/picture dimension limitation of less-than-a-megabyte. Additionally, MMS doesn’t have the aptitude of permitting customers to go away a gaggle MMS chat.

Apple depends on its customers to get hooked on its companies and platforms, iMessage being one of many largest driving components, for iPhone gross sales and to maintain clients on Apple units. It’s no secret that iPhone customers despise inexperienced bubbles, sufficient to maintain telling their Android mates to change to iPhone to allow them to be allowed to affix the group chat.

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